ACUVUE FRANCE AD CAMPAIGNS
ACUVUE is a contact lenses brand from Johnson & Johnson. In France, they create and adapt new elements to motivate the partnership collaboration with national optician stores. I have created more than 100 print and digital elements for different campaigns since 2014 in collaboration with the local marketing team.
Roles & Actions: Graphic creation with Adobe InDesign, Photoshop, Illustrator. Art direction, sketching on paper, icon adaptation, logo creation, photographic retouching, final art preparation with Pantone and special inks, animated and static banners, newsletter design, and development, 3D presentation, business presentation design, double click campaigns, packaging design.
The worldwide brand guidelines are respected but adapted according to the main objective. Different items such as stickers, posters, leaflets, flyers, and product guides, among others were developed from 2014 to 2022.
I also created newsletters, I designed and coded them in HTML and Miccrosoft Outlook templates.
